Forrester: Bitcoin Signals Future of Digital Payment Systems
Less than 1 percent of online buyers have used Bitcoin, according to new Forrester/Bizrate Insights data based on a survey of 7,000 online buyers. Yet, the crypto-currency enjoys very high awareness...
View ArticleForrester: Google Plus Has As Many Users, Twice As Much Engagement As Twitter
While Google Plus can’t match Facebook for either number of users or intensity of usage, it offers marketers the opportunity to build deeper social relationships than you might think, especially when...
View ArticleForrester: The Future of Mobile Advertising
Fifty-seven percent of US smartphone owners who see in-app ads find them interruptive and only one in five thinks the ads are relevant, according to new Forrester data. So despite impressive mobile...
View ArticleForrester: Marketers, Consumers Don’t Trust Your Campaigns
Only 22% of consumers trust emails from companies or brands. Just 13% trust ads on websites, and no more than 32% trust ads in any channel. For marketers, it’s time to wake up to a new reality: Your...
View ArticleForrester: B2B Marketers Struggle to Connect Content Marketing with Business...
Most B2B marketers have wised up to the value of content marketing, but many are still early on in the journey from product-focused to relationship-building content marketing. According to the 2014...
View ArticleWeb To Influence More Than Half Of European Retail Sales By 2020, Forrester Says
Cross-channel retail sales in Europe — purchases that consumers begin using a digital channel but do not complete online — will reach €704 billion by 2020, up from €457 billion this year, according to...
View ArticleTech Market Spending Will Drop By 3.1 Percent in U.S. Dollars in 2015,...
Forrester Research forecasts that the strong dollar will drop global tech markets by 3.1 percent in 2015 (as measured in US dollars) — even though most countries will see the market grow by 3 percent...
View ArticleCompanies Will Thrive And Fail In The Age Of The Customer In 2016, Forrester...
According to new research from Forrester, 2016 will prove to be the most consequential year for companies adapting to digitally savvy, empowered customers. Forrester identified the top 10 critical...
View ArticleAR, VR, And Global Brands Help Singles’ Day Surpass $18 Billion In Online...
Forrester released a Quick Take report about Singles’ Day in China on Nov. 11, detailing the impact of augmented reality, virtual reality and global brands on online sales. While the well-known...
View ArticlePoor-Quality Ads Cost Marketers $7.4 Billion Last Year, Forrester Says
Ad fraud and non-viewable ads are main problem areas for the digital ad industry, resulting in wasted time, effort, and money, according to new research released by Forrester. The research quantifies...
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